Passion is the point.
Always striving to make content that gets an automatic “repost”. I specialize in driving brand growth through targeted digital strategies; from optimizing social media content to running data-driven ad campaigns, I focus on delivering real results and engaging audiences effectively.
Below I have chosen to highlight 3 campaigns I have worked on over the past few years. Enjoy!
Over the past 3 years, I’ve had the privilege to gain digital marketing and social media management skills from an array of different kinds of roles and opportunities:
Marketing Intern ~ Redlight Management
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Digital Marketing Mentee ~ She Is The Music
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Director of Marketing ~ UFSGP
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Producer of Art and Layout ~ Florida Blue Key
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Marketing Intern ~ Hundred Days Record Label
Marketing Intern ~ Redlight Management / Digital Marketing Mentee ~ She Is The Music / Director of Marketing ~ UFSGP / Producer of Art and Layout ~ Florida Blue Key / Marketing Intern ~ Hundred Days Record Label
BROCKHAMPTON
UFSGP- DIRECTOR OF MARKETING
I conceptualized and designed all promotional materials, ensuring a visually cohesive and compelling brand presence. Recognizing the importance of audience engagement, I integrated interactive elements into the graphics, encouraging social sharing and participation. This not only amplified the reach of our campaign but also fostered a sense of community among potential attendees. The end result: the first sold out show in years for the university (and my first show ever)
Over the course of the 2 years I was Marketing Director we saw:
Engagement: +3,000% 2022-2023
Accounts reached: 50.2k
4,752 Total Followers at the end of my term
OUR TIME NOW
SHE IS THE MUSIC - MARKETING MENTEE
I had the unique opportunity to collaborate one-on-one with a mentor throughout an entire summer during my time as a mentee with She is The Music Together, we conceptualized and developed a comprehensive multi-city concert series campaign aimed at empowering and promoting women in the music industry. I took the lead in meticulously planning every aspect of the campaign, demonstrating a strategic mindset in selecting venues, curating a diverse lineup of artists, determining pricing structures, and identifying potential sponsors. The comprehensive approach ensured a well-rounded and inclusive concert series that catered to a broad audience.
FLORIDA BLUE KEY
PRODUCER OF ART AND LAYOUT - HOMECOMING AND GATOR GROWL
As the Associate Producer of Art and Layout, my team and I likely played a crucial role in shaping the artistic direction and visual identity of the the multiple events put on throughout the week of the University of Florida’s Homecoming. This involves translating the vision of the event organizers into tangible visual elements that resonate with the target audience. My team of 10 designers and I’s creative input contributed to creating memorable and visually stunning experiences for the over 5,000 combined attendees of all 7 events. The events ranged from a large scale concert, 5k race, Leadership Pageant, Culture Showcase, etc.
In addition to managing the creative team, I was actively involved in every event as a member of the executive team. I ensured that each event’s visual and thematic elements were seamlessly integrated, contributing to a cohesive and memorable student experience.